Back in the 90s, Sega and Nintendo ruled video games. Until Sega made some bad moves and quit making hardware after the Dreamcast didn’t sell. Everyone thought Sega would be the dominate third party after they quit making consoles to focus on making games as a third party publisher. It didn’t happen and in Sega’s new financial report. They saw a dip in revenue, which isn’t good. What can Sega do to recover and be a powerhouse again.
Focus On Your Popular IPs
Not just Sonic either. Sonic Mania was a huge success for Sega. It was Sonic returning to his roots as a 2D side scroller and it worked to perfection. Huge sales and great critical acclaim followed. That’s great, but you need more than one game to help your company. Why not do a new Phantasy Star? Not just online either. Single player JRPGs sell great as well. Take Persona 5, Xenoblade Chronicles 2 and Octopath Travler for example. Don’t think that Phantasy Star always needs to be an MMO. Single player JRPGs do sell.
Let’s not forget Virtual Fighter. Why not make a new Virtual Fighter? That series was awesome. Panser Dragoon, Jet Set Radio, Gunstar Heroes and Virtual Racing! Sega, you have a plethora of gems for franchises. Don’t waste your time focusing on mafia games all the time!
Embrace the Nintendo Switch
It’s ok to make games for the Playstation 4 and X Box One, but the Nintendo Switch is on fire, especially in Japan. Hey Sega, you are a Japanese company and it would be unwise to focus on the PS4 so much, when the Nintendo Switch is dominating Japan right now. Look at Namco and Square. They have benefited from making a lot of games for the Switch. Take the hint Sega, and look at how well Sonic Mania Plus and Puyo Puyo, Tetris have done on the Switch. Take the hint Sega and lastly, put Persona 5 on the Switch. Not a half baked Dynasty Warrior clone, but the actual game. The Switch has a portable aspect and that makes it so appealing to play big games like Persona 5. You are leaving money on the table Sega. Don’t do that, it’s bad business.
Manage Your IPs
Stop making 3D Sonic games that everyone us split on. Stop making Phantasy Star an MMO only and make sure your big IPs release with a steller game each time. That will build up consumer confidence and trust.
Let people know about your games. Advertise the games to let gamers know about them. It’s what helped ylu Sega compete with Nintendo back in the day. Your aggressive marketing. Let gamers know Sega is back and they brought some great games for them to play.
I want go see Sega make a big comeback. I grew up on them and I love a lot of their games. Oh, don’t forget Super Monkey Ball either. With games like that Sega, you can make a roaring comeback and be the huge 3rd party publisher everyone predicted you to be. Bring back your old classics, embrace the Nintendo Switch and Market your games. If you do this, you will be one of the top third party publishers in the industry. Come on Sega, you can do this!